Aakarshak Packaging · Jaipur

Diwali Shoot

Warehouse 11–12 (BTS only) · Flat 12:30–5 (dialogue) · batched shoot

9 reels Hooks in first 3 sec 3 optional

Videos at a glance

Core — must deliver

#	Title	Talent	Length
1	Make your shop stand out	Woman	25–35s
2	Factory BTS (music only)	None	20–30s
3	5 categories — features & benefits	Woman	5×15–20s
5	How to order	Woman	25–30s
6	The product family	Woman	30–40s
9	Jaipur ASMR + design story	Woman VO	25–35s

Optional — if time allows

#	Title	Talent	Length
4	Product features deep-dive	Woman	30–40s
7	Why premium packaging matters	Woman	30–40s
8	Wedding gift baskets	Woman	30–40s

See Schedule for batches. Videos = hook + shot checklist.

How the day works

Factory is open one hour only (11–12). Capture silent BTS on the floor — machines, stacks, walks. No talking on the warehouse floor during that hour. All dialogue and VO get recorded at the flat from 12:30 (same day, in the VO batch — or pick up later if needed).

V2 = warehouse only, music in edit — zero VO. V3 shoots as five mini-reels (one per category). First 3 seconds = hook on every dialogue reel.

Day timeline

11:00

Arrive + floor walk

See what's running · identify machines · stacks location · 10 min

11:10

Warehouse BTS blitz

Silent footage in one pass · shot list in Cinematographer · 50 min

12:00

Travel + reset

Move gear and products to flat · lunch if needed

12:30

Flat setup

Festive table · lights · lav mic · products laid out · 20 min

12:50

Batch 1 — Hooks + talking head

V1 shop stand out · V5 how to order · V7 premium opt · punch first line · ~35 min

1:25

Batch 2 — Five category features

V3 — one take per category (sweet · dry fruit · bhaji · chocolate · net basket) · ~40 min

2:05

Batch 3 — Product family + table

V6 narrative montage · V1 table shots · V8 wedding opt · ~35 min

2:40

Batch 4 — ASMR + features

V9 close-ups + Jaipur VO · V4 features opt · lav close to box · ~40 min

3:20

Batch 5 — Retakes + gaps

Re-shoot weak hooks · missing categories · V2 pick shots if needed at flat for cutaways only

4:15

Optional overflow

4 7 8 if not done in earlier batches

4:45

Wrap

Card dump · WH_BTS + folders 01–09

5:00

Done

Core 6 minimum (1, 2, 3, 5, 6, 9)

Optional videos — if time allows

Videos 4, 7, and 8 are bonus. Skip if behind — core 6 first.

~15m

4 Product features

Rigid board · print · laminate · illustrated lids

~15m

7 Premium packaging

Thought-leadership hook · shop owner angle

~15m

8 Wedding baskets

Net basket + rigid/MDF wedding box · desi prints

Shoot progress0%

🏭 Warehouse = silent · 🏠 Flat = dialogue. Each video: do something first, then say the hook. Tap shots to mark done.

Products

Any SKU from the category works. One example per line, lids intact, boxes empty for table shots.

One per category on set

Sweet box Dry fruit box Bhaji box Chocolate box Net basket Mixed stacks — warehouse hour

By video

Video	Needed
1	2–3 illustrated sweet boxes + shop counter vibe props
2	Any boxes on floor · machines running
3	One each: sweet · dry fruit · bhaji · chocolate · net basket
4 opt	One box to open — show board, corners, lid
5	Any illustrated box + phone (charged)
6	All five categories on table
7 opt	Cheap/plain box prop vs Aakarshak box (contrast)
8 opt	Net basket + rigid/MDF wedding box
9	Best print detail boxes — foil, illustrated lids

Props

Festive corner — flat (v1, v3, v6, v8, v9)

Mustard / gold cloth Table or bench Small shop display stand (v1)

V9 ASMR

Soft brush or finger for lid trace Quiet room — mic close to box

Optional

Marigold petals Plain generic gold box for contrast (v7) Rigid / MDF wedding box (v8) Phone or laptop for website demo (v5)

Table shots: boxes empty unless ASMR lid open. No food inside product boxes.

Prep brief — read before shoot day

Two locations, one day. Warehouse = silent B-roll. Flat = all dialogue. V2 has no VO — music only in edit.

Day structure

When	Where	What	Audio
11:00–12:00	Warehouse	V2 factory BTS · macros for V9 · stacks	No VO ever on V2
12:00–12:30	—	Break · travel to flat	—
12:30–5:00	Flat / studio	Dialogue batches · table · festive setup · VO	Lav mic on talent

Gear checklist

Warehouse hour

Camera + lens(es) for vertical 9:16 and wide establishing
Stabilizer or handheld — follow walks, floor pans
No lav on floor during WH hour — silent footage only; record VO/dialogue at flat
Spare batteries — you won't come back
Card labelled WH_BTS

Flat / studio

Clip-on lav mic + spare battery (woman primary, both for couple batches)
Tripod or stand for talking head + overhead product shots
Overhead rig or arm for table/lid shots (V3, V6, V9)
Macro lens or close-focus for V9 ASMR (lid open, foil, print texture)
Phone for V5 screen record
Cards/folders: 01_ … 09_ + WH_BTS

Warehouse — what to capture (50 min)

Move fast. Factory may only be closed ~1 hour. Prioritize what's actually running.

Process wide — full floor establishing, 2–3 angles
Press / print — sheet moving, ink on board macro, 5 sec clips × 3 angles
Cut / trim — die-cut hands, worker at station
QC — hands checking lid alignment on box
Stack / pack — closed boxes piling up, placing box on stack
Stack pan — slow pan across Diwali cartons (V1, V2 cutaways)
Silent walk — follow through aisle (cutaway for V1, V6)
Box hero silent — illustrated lid to lens, trace design
Foil / print macro — for V9 ASMR + V4 features

V2 = music-only reel. Capture rhythm: press beat, cutter snap, stack thud. No talent dialogue on floor.

Label card folder WH_BTS — V2 primary + cutaways for 1, 6, 9.

Flat — batch order + shot types

Batch	Videos	Framing notes
1 · Hooks	1, 5, 7	Shoot the physical hook action first — 2 takes. Then dialogue.
2 · Five categories	3	One box at a time. Hook + 2 benefit lines per category. Can cut to 5 standalone reels.
3 · Family + table	6, 1, 8	Narrative VO over lid montage. Story arc: range → Jaipur → one stop shop.
4 · ASMR	9, 4	Macro, quiet room. Lav close. Slow lid open, foil scrape, print pan. VO whisper-soft OK.
5 · Retakes	all	Re-shoot any weak hooks. V3 missing categories. V9 audio clean-up.

Format + deliverables

9:16 vertical throughout — primary deliverable is Reels
Warehouse clips: label WH_ prefix on card or separate folder
Flat clips: label by video 01_, 02_, etc.
Min 2 takes on every dialogue block at flat
B-roll inserts tagged mentally: machine / hands / stacks / walk — editor matches to script