Videos at a glance
| # | Title | Talent | Length |
|---|---|---|---|
| 1 | Collection is live | Woman | <25s |
| 2 | Factory BTS | Woman | 25–35s |
| 3 | 5 categories sizzle | Woman VO | 15–25s |
| 5 | Couple collection tour | Both | 45–60s |
| 6 | What goes in the box (solo) | Woman | 30–40s |
| 7 | What goes in the box (couple) | Both | 30–40s |
| # | Title | Talent | Length |
|---|---|---|---|
| 4 | How to order | Woman | 25–30s |
| 8 | Factory Diwali stories | Staff | 30–60s |
How the day works
Factory is open one hour only (11–12). Capture silent BTS on the floor — machines, stacks, walks. No talking on the warehouse floor during that hour. All dialogue and VO get recorded at the flat from 12:30 (same day, in the VO batch — or pick up later if needed).
Day timeline
Optional videos — if time allows
Videos 4 and 8 are not required. Skip if running late on the core 6.
🏭 Warehouse = silent BTS · 🏠 Flat = dialogue & VO. Tap shots to mark done.
Products
Any SKU from the category works. One example per line, lids intact, boxes empty for table shots.
One per category on set
Sweet box Dry fruit box Bhaji box Chocolate box Net basket Mixed stacks — warehouse hourBy video
| Video | Needed |
|---|---|
| 1 | One per category + WH stacks |
| 2 | Any sweet box + stacks |
| 3 | One each: sweet · dry fruit · bhaji · chocolate · net basket |
| 4 opt | Sweet box + phone |
| 5 | Sweet · net basket · chocolate · dry fruit |
| 6–7 | Open box + props below |
| 8 opt | None |
Props
Festive corner — flat (v1 table, v3, v6, v7)
Mustard / gold cloth Table or benchVideos 6 & 7 — prop food only
Almonds Cashews Mithai Chocolate Diya Closed box for hero (v6)Optional
Marigold petals Brass diyas Phone (v4) Clip-on mic per worker (v8)Prep brief — read before shoot day
Two locations, one day. Shoot is batched by location, not by video number. Warehouse = silent B-roll only. Flat = all dialogue, table work, VO.
Day structure
| When | Where | What | Audio |
|---|---|---|---|
| 11:00–12:00 | Warehouse / factory | BTS batch — machines, hands, stacks, silent walks | No talking on floor · VO later at flat |
| 12:00–12:30 | — | Break · travel to flat | — |
| 12:30–5:00 | Flat / studio | Dialogue batches · table · festive setup · VO | Lav mic on talent |
Gear checklist
Warehouse hour
- Camera + lens(es) for vertical 9:16 and wide establishing
- Stabilizer or handheld — follow walks, floor pans
- No lav on floor during WH hour — silent footage only; record VO/dialogue at flat
- Spare batteries — you won't come back
- Card labelled
WH_BTS
Flat / studio
- Clip-on lav mic + spare battery (woman primary, both for couple batches)
- Tripod or stand for talking head + overhead product shots
- Overhead rig or arm for table/lid shots (V3, V6)
- Light: window + bounce, or soft key — flat should feel warm, not studio sterile
- Phone for V4 screen record if doing extra
- Cards/folders per video:
01_…07_
Warehouse — what to capture (50 min)
Move fast. Factory may only be closed ~1 hour. Prioritize what's actually running.
- Process wide — full floor establishing, 2–3 angles
- Press / print — sheet moving, ink on board macro, 5 sec clips × 3 angles
- Cut / trim — die-cut hands, worker at station
- QC — hands checking lid alignment on box
- Stack / pack — closed boxes piling up, placing box on stack
- Stack pan — slow pan across Diwali cartons (V1, V2 cutaways)
- Silent walk — follow her through aisle, no talking (V2)
- Box hero silent — she holds sweet box to lens, traces lid, no dialogue
- Couple walk silent — both walking aisle, tracking (V5 cutaway)
- Foil macro — laminate edge, print texture (V3)
WH_BTS — edit pulls from here for V1, V2, V3, V5, V8 cutaways.Flat — batch order + shot types
| Batch | Videos | Framing notes |
|---|---|---|
| 1 · Talking head | 1, 2 | Medium waist-up, front-facing. Lav on woman. Hooks first — punch opening line. 2 takes each line block. |
| 2 · Product table | 1, 3, 5 | Overhead consistent for V3 five lids. Hands-only inserts OK. Top-down four-product layout for V5. |
| 3 · Couple | 5, 7 | Two-shot medium. Both mic'd if possible. Overlap dialogue — keep rolling. |
| 4 · Box packing | 6, 7 | Overhead for inserts, then front medium for dialogue. Messy packing = good. |
| 5 · VO + retakes | 2, 3 | V2 dialogue if not done · V3 category VO · any missing flat shots. VO can be picked up here even for factory-heavy edits. |
Format + deliverables
- 9:16 vertical throughout — primary deliverable is Reels
- Warehouse clips: label
WH_prefix on card or separate folder - Flat clips: label by video
01_,02_, etc. - Min 2 takes on every dialogue block at flat
- B-roll inserts tagged mentally: machine / hands / stacks / walk — editor matches to script